If you see that big brands or well-known websites are coming up in the top results then that keyword definitely has high competition. In the early, wilder days of search engine optimization and a… Therefore, to make the crawlers understand what the image is about you need to use the image ALT tags. Logo, Identité visuelle, Charte graphique, Supports Print, …, En savoir plus sur comment les données de vos commentaires sont utilisées. One way is through the use of keyword research tools and the other way is through some of your own diggings. Leverage this opportunity for SEO improvement of your site. Compress your CSS, JavaScript, and HTML files. Only then you will be eligible for your due visibility. When I launched my first website back in 2010, I used 100% black hat SEO. Black hat SEO has the same goal as white hat SEO i.e. You may even know there is a thing called SEO and that you should be using it. Quelques techniques white hat consistent à optimiser ses pages en utilisant des mots-clés pertinents et en faisant du « link-building », c'est-à-dire de créer un contenu de qualité sur différents blogs ou annuaires pour obtenir un « backlink ». Il existe deux types de lien à exploiter pour optimiser un site internet : les liens internes d’une part, et les liens externes d’autre part. Pour ce faire, il faut tout d’abord que les pages du site soient uniques, fonctionnelles, agréables à voir et responsive. Willingness, time, and effort are the three factors on which the white hat SEO success depends upon. Following the rules of search engine The #1 White Hat SEO Resource On The Net. White Hat SEO Techniques Take Time. Some techniques used in White Hat SEO are keyword analysis, keyword research, LSI keywors, rewriting meta tags, link building etc. Black hat SEO involves the use of unrelated keywords. This is because the crawlers cannot see images as we humans do. Le taux de rebond se définit par le taux de visiteurs quittant immédiatement un site sans visiter d’autres pages sur le site. If the white hat SEO involves following all the rules and regulations of Google, the black hat SEO does the opposite obviously! The idea here is that if you follow the rules, you’ll likely be rewarded in the end. I am sure you have already heard this statement. It is one of the major reasons why people must stay away from implementing the black hat SEO. There is no doubt in the fact that these rules will help you attain a position in the Google search engine. And strategies that were designed to “trick” Google. White Hat techniques implementation will take much time and results can be seen after a long period but business can be seen for a long time without paid campaigns. However, these texts usually are randomly generated and do not make any sense. Faster loading pages provide a better user experience. You must provide original copies of your website to both bots/crawlers & visitors. Selecting a suitable division will help you get the desired results. Un site bien structuré doit également a minima contenir une page d’accueil, une page d’offres, une page de contact, une page « à propos » et d’autres pages utiles, sans en abuser. Non-Deception – The first & the primary aspect of White Hat SEO technique is avoiding fraud, what so ever it may be. White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. Ask us in the comments below. It will take some time (approx. It aims to deliver content that really has some value and is worthy of securing higher ranks in the search engine result pages. White hat SEO: These are the approved strategies from Google which help webmasters to rank their pages. 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